New distribution strategy at Isabellenhütte Heusler
Power & Signal Group to strengthen the distribution of Isabellenhütte’s products to automotive customers in Europe and Asia.
Isabellenhütte is one of the world’s leading providers of precision and high-performance low ohmic resistors. Its products that meet the requirements of the AEC-Q200 specifications, thanks to their small size and high performance, are used in numerous applications in the automotive industry. Now the company has decided to reorganise and expand the distribution of its components.
The Power & Signal Group is an important element of the new distribution network. The distributor is owned by Arrow Electronics, an American company. From 1 January 2015, it will supply precision and high-performance resistors from Isabellenhütte to customers from the European and Asian automotive industries. The aim is to provide customers with advice regarding specific applications along with more comprehensive consultations and application-related batches of products. “Our customers will benefit from the additional services and logistical opportunities offered by our new partner. Direct contact with our internal sales team and the respective national representatives will also be maintained,” explained Anton Roth, Sales Director Components at Isabellenhütte.
Power & Signal offers a range of logistics services, such as providing quantities lower than those contained in standard packages. That means components produced by Isabellenhütte will be available in smaller amounts while the customer-specific storage of components reduces delivery times. The Power & Signal Group will also offer design-in consulting geared to the specific requirements of automotive customers. “Our portfolio is restricted to select core suppliers. That allows us to address our niche, the automotive market, in a structured and organised way and to provide a broader, more customer-oriented range of advisory services,” explained Sven Kallinich Manager Sales & Marketing EMEA at the Power & Signal Group.
About the Power & Signal Group
The Power & Signal Group is based in Ratingen, Germany. The company is a subsidiary of Arrow Electronics, Inc. The global distributor specialises in design-in services and the sale of interconnect systems and components to the automotive and commercial vehicle industry. In addition to its American headquarters in Solon, Ohio, the company has sales and distribution centres in Europe, Asia and South America. Its employees in sales offices around the globe and on-location technicians ensure that products made by the suppliers it represents are sold to its customers in a targeted, rapid and tailored way. The company has 300 employees around the world including 30 in Europe.